I recall when Wired in the late 90s predicted the coming of the superstar geeks. Now user experience is just as much about interactive intuitive thinking as it is entertaining with dynamic frameworks derived from gaming metaphors and the like.

The wow factor is the discovery process that hollyweb architects prescribe with their palette of rich media, sensible organization filtered by context, and a visual system that anticipates change and movement.

Form and function in a funk all its own — naturally giving your online user an immediate pulse to relevant information, feedback, and branded distribution of self-expression.

Armed with digital appliances, they are capturing “the real”, making it engaging and clever enough to harvest more fans and motivate others to respond. Is your message compelling enough to trigger your community to self-organize and share?

Marketing an identity that empowers your audience to evolve the message itself. Steering that herd with an interaction model that gives each individual in the community the opportunity to sell your brand, that is web media.